A fun article has been published regarding litigation concerning the jewelry brand Tiffany and Costco over diamond engagement rings. The article deals with consumer confusion and branding and is an interesting read. For people who are familiar with diamond engagement rings, Tiffany is a jeweler and brand name but is also the title of a specific type of diamond setting in engagement rings and is frequently used as a descriptor for the type of ring someone is looking to purchase or design. The Court finds whether or not calling that particular style of engagement ring a Tiffany ring creates confusion that the ring itself has been made by Tiffany the jeweler with its iconic blue box.
You can read the article by clicking HERE or cutting and pasting this link into your browser: https://www.americanbar.org/groups/litigation/publications/litigation-news/top-stories/2021/trademark-award-vacated-over-questions-of-consumer-confusion/?utm_medium=email&utm_source=salesforce_367629&sc_sid=03005142&utm_campaign=MK20CNTT&promo=MKCONTENT1&utm_content=&additional4=&additional5=&sfmc_j=367629&sfmc_s=45518300&sfmc_l=2198&sfmc_jb=2005&sfmc_mid=100027443&sfmc_u=10669076